Lautrec would paint advertisements for pubs and businesses that he liked to frequent. His purpose in creating this painting is to advertise a business that is most likely a pub. Even though Lautrec came from a wealthy family he liked to spend his time in the shadier parts of the city, and he wanted to support his favorite places by painting advertisements for them. His audience was most likely the lower class citizens of Paris. This advertisement would be seen on the street by many people and so Lautrec threw some red and yellow into his painting in order to catch people's attention. This painting would have stood out against the dark streets of Paris's red light district. The genre is a painting and so is the medium. This painting appears to be done in oils and standard paint. The stance of this piece of art is very bold. The man in the painting looks very confident and imposing. The splash of colors gives the painting the element of being bold and easily seen. The painting seems unremarkable, but it is memorable and would the people who saw it would have been able to relate to it.
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